About us
A relationship, not a transaction.
Greater Purpose Life exists because too many families meet an insurance agent once and never hear from them again. We'd rather be the people who sat down with you before the hard day, helped you build a strategy around what you're protecting, and are still here — by name — when life changes.
Our story
We prepare with families before they need us
Almost every family we meet is protecting someone specific — a spouse who would suddenly be carrying everything alone, children who need their routines to stay intact, a parent, a business, a home with years left on the mortgage. Our first job is to understand who those people are and what you want to stay standing.
From there we help build a strategy: where the gaps are, what's appropriate for your budget and your state, and what each choice does and doesn't do. Insurance is one tool inside that conversation. It isn't the whole relationship, and it isn't our identity.
Then we stay. A new baby, a move, a diagnosis, a job change, a loss — those are the moments when a family shouldn't be searching for who to call. Being reachable is part of the service, not an extra.
We don't use fear, urgency or complexity as sales tools. We explain how coverage works, what it costs, what it excludes, and where availability or features differ by state and insurance company. Then the decision is yours — and it stays yours.
Core values
Three commitments we're willing to be measured on
Go the extra mile
The follow-up call, the second explanation, the review nobody asked for.
Do the right thing
Even when the right thing is telling someone to wait, or to keep what they already have.
Finish what you start
We stay with a case through underwriting, delivery and the years after.
Purpose Over Profit • People Over Everything
Founder
Founder: Mike Womack
Greater Purpose Life was founded by Mike Womack, who built the agency around the conviction that families deserve an advisor who teaches before recommending. His focus is on training and standards — making sure every conversation a client has with Greater Purpose Life is clear, patient and honest.
The client stays the center of the work. The agency's job is to be prepared, reachable and straightforward, whether someone is buying their first policy or reviewing one they've held for twenty years.
More about Mike Womack at MikeWomack.netOur relationship
Greater Purpose Life, powered by Pinnacle Life Group
Greater Purpose Life operates in relationship with Pinnacle Life Group. That relationship supports how we train, how we serve clients and how we build this agency for the long term — while Greater Purpose Life remains its own brand, its own team and its own promise to the families we work with.
What that means for you is simple: the person sitting across from you works for Greater Purpose Life, answers to Greater Purpose Life's standards, and is backed by a broader professional network. Specific products, carriers, appointments and availability are always confirmed directly and in writing — never assumed from a brand relationship.
Pinnacle Life Group is a separate organization. Its name appears here to describe a working relationship — not ownership of Greater Purpose Life, not an insurance carrier, and not a guarantee of any product, rate or outcome.
Transparency
What we don't do
Trust is built by what an agency refuses to do as much as by what it promises.
- We don't guarantee approval, pricing or policy issuance — those are decisions made by the insurance company through underwriting.
- We don't publish invented testimonials, ratings, award claims or customer counts.
- We don't collect Social Security numbers, banking details or medical records through this website.
- We don't provide tax, legal or investment advice; we coordinate with the professionals who do.
Licensing and state availability information is on our Licensing & Disclosures page.
Your Life. Your Legacy.
Let's start with a conversation.
No obligation, no pressure. Just a clear look at your options.